“In a world in which the dynamics of change have become omnipresent, rejection of the dynamics of change is never a minor matter. In today’s world the dynamics of change are always intelligent." (Professor Dr. Peter Kruse)

In times when powerful currents of change are reshaping business and society, all that managers and leaders can do is navigate by line of sight. The direction markets are taking is increasingly tricky to predict; corporate cultures are caught in the throes of transformation; and rising complexity has all but eliminated any basis for making trustworthy forecasts. The quest for innovative tools for analysis and thinking, and new forms of solution-finding is becoming critical.

Against this backdrop, Professor Dr. Peter Kruse and his nextpractice team have developed their own unique approach and software-based methods to support companies and institutions seeking to gain a better understanding of the complex situations in which they are embedded and to leverage collective intelligence.

70,000 1.5h interviews
in over 300 studies

500 workshops with
over 75,000 participants

of nextpactice videos

A vista of what we do

  • Excellence in Leadership

    2013-09-01 12:51

    Interview with Peter Kruse (September 2013) on "Excellence in Leadership". He describes broadly why management is challenged by the dynamics and the the complexity of their social and economic environment. He argues that nothing less than a paradigm shift is needed in the way we manage our corporations.
    (Published online in German: "Excellence in Leadership", Federal Ministry of Labour and Social Affairs)

    Download: "Excellence in Leadership"(PDF 115 KB)

  • Exchange opportunity

    2012-05-10 14:12

    Our level of interconnectedness has increased. People are increasingly confronted by complexity and are finding it difficult to cope with. The more interconnectedness there is, the more difficult it becomes to calculate the impact of decisions. The central expectation people have of conventions is that they will help them handle this complexity. Convention delegates want to be able to have an exchange and thus gain some orientation. They want to meet colleagues who have similar problems.

    Download: Exchange opportunity (PDF 540 KB)

  • Rien ne va plus! So let’s start a New Game!

    2011-05-11 14:50

    In this conversation between Thomas Sattelberger, former head of Human Resources at Deutsche Telekom AG, and Professor Peter Kruse they outline the challenges and opportunities of an Enterprise 2.0. It took place in July 2010 when Deutsche Telekom just made its first experiences with Enterprise 2.0 projects - scattered all over the company.

    Download: Rien ne va plus! (PDF 547 KB)
    Published in: we-magazine Leadership, 2011
    The entire magazine online

  • Develop Process Tools

    2006-07-01 09:19

    "There is no change without learning and no learning without change. Without learning sustainable change is not possible," says Professor Peter Kruse in this interview with the KWARTAALTIJDSCHRIFT on Human Resource Development. Being trained as a neuroscientist for Kruse it's obvious to compare the way companies are working and learning with the way the human brain is functioning. He and his team at nextpractice are focused on developing research tools which allow companies and institutions to benefit from the collective intelligence.

    Download: Develop Process Tools (PDF 2.046 KB)


    2011-08-16 13:06

    Not just government and enterprises but civil society and all its institutions need to re-assess the cultural value systems by which they think and act if they are to respond effectively to the challenges that lie ahead. Technology is a great enabler for driving change but it's far too inadequate to bring about change on its own.

    Thrive, Magazine of the Global Economic Symposium 2011

  • Automotive Landscape 2025

    2011-06-05 13:42

    Nextpractice is conducting an annual mobility study since 2007. The 2010 study was supported by Roland Berger and included people at the age of 18-29 in Germany and Shanghai (considered as an indication of future developments in the whole of China). The results showed that in Germany young people's preferences are changing: Premium cars are no longer the ultimate objects of desire. They are perceived as self-centered and associated with a materialistic attitude. The Internet for example is far closer to them than cars in general. For Shanghai the results forecast a decrease of car owners under the age of 39 only after 2025.

    Download: Automotive landscape 2025 (PDF 961 kB)


    2011-03-11 10:53

    Peter Kruse has seen the future. The CEO and founder of nextpractice has developed a tool that taps into the intuitive beliefs that drive social change, and he uses those insights to support entrepreneurial decision-making. By accessing the parts that other data can’t reach, it offers users the most valuable insight of all: what’s coming next.

    Download: GOOGLE Think Quarterly The Data Issue (PDF 468 kB)

  • Emotions in Politics and Campaigning: Interview Peter Kruse - 2009

    2009-10-27 08:16

    Voter´s value systems have become more complex. And the impression still holds that political parties have failed to keep pace with this development. The reasons they have failed to do so are the subjects of the present interview. As Professor Peter Kruse explains, the positions they adopt – whether on the right or left or center – all fall short of the mark. Voters see the main parties as very much of a sameness; all distinguishing qualities between them have vanished. How political parties can use the leverage of networks to mark out a new differentiation is discussed in this article.

    Download: Emotions in Politics and Campaigning (PDF 2.318 KB)

  • Processing Complexity In Intelligent Networks

    2014-08-29 15:31

    SCM Conference Vienna

    In this talk Professor Peter Kruse presents his ideas how to transfer the ideas of brain science to the way a company or institution is functioning. The key is to empower collective intelligence. 



  • Too Big To Know – A conversation between David Weinberger and Peter Kruse

    2011-09-04 08:16

    A serie of seven video clips, conducted in September 2011 at Petersberg, Germany – four month before David's book "Too Big To Know" was published. It's very interesting to see the different approaches both of them take when they were talking about data. Peter, who spent great parts of his life in the field of brain research, always in search for a higher order (pattern recognition, understanding) within all these networks; David, embracing the messiness of the web and open data, was arguing from the side that knowledge (data) itself is becoming the network.


  • Upgrading Entrepreneurship

    2011-01-10 08:20

    Prof. Peter Kruse explains why it’s important to think about how and which data to collect in order to achieve valuable data sets. He introduces how the nextpractice tool nextexpertizer reveals the dynamics of hidden value patterns underpinning psychological and social change. What nextexpertizer does is to upgrade entrepreneurship in a way that identifies and visualizes values on the threshold of transferring into actual consumer behavior. Meaning: As a CEO, manager, politician you’re sure to know what’s next.
    This interview was the basis for the article "Hard Facts, Soft Values" in Google's Think Quarterly.

    Download: GOOGLE Think Quarterly The Data Issue (PDF 468 kB)

  • The Network Is Challenging Us

    2010-04-04 13:20

    In this interview, conducted in April 2010, Prof. Peter Kruse explains how the Internet is challenging government, enterprises and society. He describes in detail why the Internet is much more than another way to communicate – he forecasts a paradigm shift in leadership.

    The interview was the basis for an article published in Bertelsmann's
    we-magazine "FutureChallenges"

    Download PDF File