Not just government and enterprises but civil society and all its institutions need to re-assess the cultural value systems by which they think and act if they are to respond effectively to the challenges that lie ahead. Technology is a great enabler for driving change but it's far too inadequate to bring about change on its own.
Nextpractice is conducting an annual mobility study since 2007. The 2010 study was supported by Roland Berger and included people at the age of 18-29 in Germany and Shanghai (considered as an indication of future developments in the whole of China). The results showed that in Germany young people's preferences are changing: Premium cars are no longer the ultimate objects of desire. They are perceived as self-centered and associated with a materialistic attitude. The Internet for example is far closer to them than cars in general. For Shanghai the results forecast a decrease of car owners under the age of 39 only after 2025.
Peter Kruse has seen the future. The CEO and founder of nextpractice has developed a tool that taps into the intuitive beliefs that drive social change, and he uses those insights to support entrepreneurial decision-making. By accessing the parts that other data can’t reach, it offers users the most valuable insight of all: what’s coming next.
Emotions in Politics and Campaigning: Interview Peter Kruse - 2009
Voter´s value systems have become more complex. And the impression still holds that political parties have failed to keep pace with this development. The reasons they have failed to do so are the subjects of the present interview. As Professor Peter Kruse explains, the positions they adopt – whether on the right or left or center – all fall short of the mark. Voters see the main parties as very much of a sameness; all distinguishing qualities between them have vanished. How political parties can use the leverage of networks to mark out a new differentiation is discussed in this article.