Emotions in Politics and Campaigning: Interview Peter Kruse - 2009

2009-10-27 07:43

Voter´s value systems have become more complex. And the impression still holds that political parties have failed to keep pace with this development. The reasons they have failed to do so are the subjects of the present interview. As Professor Peter Kruse explains, the positions they adopt – whether on the right or left or center – all fall short of the mark. Voters see the main parties as very much of a sameness; all distinguishing qualities between them have vanished. How political parties can use the leverage of networks to mark out a new differentiation is discussed in this article.

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