Automotive Landscape 2025
Nextpractice is conducting an annual mobility study since 2007. The 2010 study was supported by Roland Berger and included people at the age of 18-29 in Germany and Shanghai (considered as an indication of future developments in the whole of China). The results showed that in Germany young people's preferences are changing: Premium cars are no longer the ultimate objects of desire. They are perceived as self-centered and associated with a materialistic attitude. The Internet for example is far closer to them than cars in general. For Shanghai the results forecast a decrease of car owners under the age of 39 only after 2025.