The recent roll-call of companies who have sought the services of nextpractice include such names as Adidas, Allianz, BASF, BMW, Bosch, Commerzbank, Continental, Daimler, Deutsche Bahn, Deutsche Bank, Deutsche Telekom, E-Plus, EnBW, Gothaer, Otto Group, Linde, Lilly, Mars, Radeberger Gruppe, SAP, ThyssenKrupp, Volkswagen and ZF as well as a broad variety of medium-sized enterprises, institutes and foundations.
nextpractice has also devoted considerable attention to exploring the Future of Work. Commissioned by the Federal Ministry of Labour and Social Affairs (BMAS), the company conducted a series of several hundred in-depth interviews with senior managers and experts on the future of Excellence in Leadership whose results will be published in the latter part of 2014. These study results will be supplemented by two further in-depth studies on The Future of Work and Management Coaching.
In 2012 the study Life and Work in Old Age conducted in association with the Körber Foundation provoked furor and much heated debate among the experts. The contentious part of the study pointed out that while Germans looked forward to old age with anxiety, their anxiety had nothing to do with ill health or having to work longer before retirement. What made the Germans really uneasy was their perception that an ageing society is a society bereft of solidarity. In other words, people view solidarity and social justice as key components of an old age that’s worth living!
The 2007 trend report on mobility, one of the regular series of such reports produced by nextpractice, also excited widespread public interest as it evidenced that the car was losing its importance as a status symbol in Germany at time when nobody had picked up on this emerging trend. On behalf of the Bertelsmann Stiftung nextpractice has also produced numerous studies on such diverse topics as demographic change, the future of Europe, and civic participation. The study on demographic change was presented by the then German President, Horst Köhler.