Media/Web 2.0 2007

Media consumers are increasingly unnerved by the triviality of content

The quality of offers does not necessarily increase with their quantity: Germans are evermore unnerved by the triviality of media content. In an interview-study on changes in the media-landscape conducted by the Bremen-based research and consulting enterprise, nextpractice, the dilemma can clearly be outlined: The interviewees critizised in a surprisingly decisive way the typical Web 2.0 offers with mostly unfiltered, user-generated content for being superficial and useless.

Main results