Basic idea


People make decisions based predominantly on intuitive, often unconscious criteria. Anyone who wants to make use of these soft factors must first uncover them.
nextexpertizer quickly and efficiently reveals these primarily unconscious, but nonetheless powerful action-governing criteria.

  • nextexpertizer directly and unadulterately captures the intuitive expertise of the interviewees.
  • nextexpertizer uniquely combines the expressiveness of qualitative interviews with the comparability of quantitative questionnaires.
  • nextexpertizer reflects company culture by means of a contentually and visually convincing presentation of varied perceptions.

The cortex acts much like an advisory team, the real action-governing decisions are made in the limbic system.


By using various methods, conscious as well as unconscious knowledge can be captured and assessed.


nextexpertizer combines the expressiveness of qualitative interviews with the comparability of quantitative questionnaires.


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