Transparency

Knowledge of people's individual attitudes and emotional assessments is one of the most important requirements for successful action taking. "Soft" factors are crucially important – whether in internal communication or strategic branding. With the development of the nextexpertizer interview and analysis method, the nextpractce-team succeeded in making a methodic quantum leap. With nextexpertizer, a method is at last available which ideally combines the comparative assessment possibilities of a standardized questionnaire with the psychological motivation and textual expressiveness of openly conducted interviews. With a minimum of guidelines, the interviewed experts develop their own, entirely personal, semantic through the interplay of introductory comparisons, unrestricted descriptions and intuitive classifications. Without the likelihood of conscious distortion, real views and expectations are disclosed. The computer-supported nextexpertizer tool guarantees reliable insights into the experience-reality of individuals and groups. Similarities and differences are revealed and even unconscious deep structures come to light.

nextexpertizer finds equally high acclaim in economics and science. Practical application spans from culture analysis to opinion research. With nextexpertizer, several hundred interviews can be conducted and evaluated - via direct interview or over the internet - in the shortest possible time with virtually no preparation.